Initiatives
What we run in entrepreneurship
Building a business does not mean figuring everything out alone.
9 initiatives — each can run on its own, or as part of a programme across a term.
Entrepreneur Conversations
Real business owners. Real questions.
What they are building, what is working, what is difficult, the mistakes, and what they would do differently — with time to ask.
Sales & Customer Growth
Finding customers, and keeping them.
Lead generation, sales process, customer conversations, follow-up, pricing, conversion, retention and B2B selling.
Finance & Cash Flow
The numbers that decide whether the business survives.
Cash flow, working capital, profitability, costs, credit, pricing, funding awareness and financial discipline.
Marketing & Brand Growth
How people discover you, and whether they trust you.
Positioning, branding, digital presence, customer acquisition, content, reputation, channels and measurement.
People & Leadership
Building a business that does not depend entirely on you.
Hiring, delegation, performance, accountability, team communication, culture, leadership and founder dependency.
Technology & AI for Business
Where technology makes a practical difference.
Sales automation, marketing, customer support, operations, analytics, productivity, AI tools and business systems.
Operations & Systems
Making the business run consistently.
SOPs, processes, productivity, reporting, customer service, inventory, automation and operational discipline.
Legal & Compliance for Business
Understand the legal responsibilities behind running a business.
Lawyers, company secretaries, chartered accountants and compliance professionals in practical conversations about contracts, employment, tax, intellectual property, data and disputes — awareness and better decisions, not a substitute for professional advice.
Growth & Strategy Conversations
Deciding what to do next, and what not to.
Expansion, new markets, partnerships, business models, customer segments, competition and strategic priorities.
Bring one to your institution
Tell us who your students are and what you want them to come away with.