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Useful without attending anything

Articles and guides built from the questions people ask at sessions. Free, and readable in a few minutes.

Two adults use a practical guide, checklist cards and a recorded workshop to support their learning
Article

Where the first customer comes from

Ask a founder how they found their first paying customer and the answer is almost never the one in the business plan. The patterns that repeat, and why the first sale looks nothing like the hundredth.

Entrepreneurship4 min
Article

The no-selling rule, explained

Every GullyFuture speaker agrees to one rule before they stand up: it is not a pitch. Why the rule exists, what it does and does not forbid, and why we would rather lose a speaker than bend it.

4 min
Article

Should we give credit to this customer?

A new customer wants to pay in sixty days. Saying yes might win the account; saying no might lose it. What a business owner actually weighs, and why the answer is often not about the customer at all.

Education4 min
Article

Should we hire or outsource?

A decision every growing business makes several times a year and most students have never had to. The considerations that actually decide it, from people who have done both and regretted each at least once.

Education4 min
Article

Should we reduce the price?

The question sounds like a marketing decision. Walk through it the way a business owner has to, and it turns out to be a question about who your customer is and whether you know your own numbers.

Education4 min
Article

A textbook explains cash flow. Here is what happens when customers pay ninety days late.

Every business student can define working capital. Far fewer have felt a month where the sales were fine and there was no money to pay salaries. What that month is actually like, and why it decides more than profit does.

Education4 min
Article

What companies actually expect from a fresh engineer

Students prepare for the engineer they think companies want. The gap between that picture and what hiring managers describe is the most useful thing a final-year student can learn.

Education4 min
Article

What I wish I knew before my first job

The things working professionals say when a student asks what surprised them most — collected from the question we put to every speaker, and the start of a series in their own words.

Careers4 min

Written something that would help?

If you have a guide, a checklist or notes that people keep asking you for, we will publish it with your name on it.