Blog
Useful without attending anything
Articles and guides built from the questions people ask at sessions. Free, and readable in a few minutes.
Article
Where the first customer comes from
Ask a founder how they found their first paying customer and the answer is almost never the one in the business plan. The patterns that repeat, and why the first sale looks nothing like the hundredth.
Entrepreneurship4 min
Guide
What it actually costs to begin
Students imagine starting a business needs capital. Founders describe what it actually consumed — money, yes, but mostly time, income and a kind of certainty — and how much of the money was avoidable.
Entrepreneurship4 min
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