Technology & AI for Business
AI writes a decent first draft. The details only you know are what make it worth publishing.
Descriptions, captions, newsletters, catalogues, introductions, notices. Small businesses produce a surprising amount of writing and often hate doing it. AI can take away the blank page. It cannot supply the facts about your products, and it will fill gaps with plausible inventions. This session is about getting the saving without the embarrassment.
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The risk is not bad writing. It is plausible writing that is wrong.
A product description with an invented material, a made-up size or a feature you do not offer reads perfectly well, so nobody catches it until a customer does. The more fluent the tool, the more carefully the facts need checking.
At the same time, content that is all draft and no edit tends to sound like every other business. The goal is a process in which AI does the slow part and a person with real knowledge does the part that matters.
What the session covers
33 topics across 7 areas. Seven parts, practised on real business writing.
What You Write MostPick the tasks that repeat.6
- Product or service descriptions
- Captions and short posts
- Newsletters and customer broadcasts
- Catalogues, menus and price lists
- About-us text and introductions
- Notices, announcements and standard documents
Start From Your Own FactsThe most important habit.5
- Writing the true details once: materials, sizes, timings, terms
- Giving those facts to the tool every time
- Telling it not to add anything not provided
- Voice notes and rough points turned into a draft
- Keeping a master copy of approved facts
If a fact was not in what you gave it, treat it as a possible invention.
Editing for TruthRead it as a sceptical customer.5
- Every figure, name and claim checked
- Removing flattering words you cannot back up
- Making sure nothing contradicts your price or policy
- Reading it aloud
- A second pair of eyes for anything important
Editing for VoiceHow not to sound like everyone else.4
- Showing it a few of your own best pieces
- Cutting stock phrases and over-long openings
- Adding a specific detail from real work
- Keeping the level of formality your customers expect
Languages and TranslationUseful, but checked by someone fluent.4
- Drafting in a language your customers use
- Tone and idiom that may not carry across
- Technical or legal terms that must be right
- Having a fluent speaker read the final version
Originality, Copying and ImagesWhat you may and may not reuse.5
- Not copying other businesses' text and passing it off as yours
- Checking the tool's terms for commercial use
- Being careful with generated images of real products or people
- Using your own photographs where authenticity matters
- Not inventing reviews or testimonials
Reuse and RoutineWhere the time really comes back.4
- One piece of content reshaped for several channels
- A small library of prompts that work for you
- A simple weekly writing routine
- Reviewing what produced a response and what did not
Practised in the room
- Writing a fact sheet for one product or service
- Turning it into a description, then removing everything not in the fact sheet
- Rewriting a generic draft in the business's own voice
- Finding the invented detail in a deliberately flawed draft
A check before anything is published
- Is every fact from my own approved list?
- Did I read all of it, not just the start?
- Does it sound like us?
- Have I checked anything it says about law, health or safety with a professional?
- Is any text, image or review borrowed from someone else?
How the session runs
A practitioner who writes for a small business shows how they brief an AI tool from their own facts, edit the result and catch invented details. Participants write a short fact sheet for something they sell, produce a draft, and edit it against that fact sheet, then compare edits with a neighbour. No product is recommended, and examples are hypothetical.
What your students leave with
- A reliable way to turn their own notes into a first draft
- A routine for editing a draft until the facts and voice are theirs
- A reusable set of their own product or service facts to work from
- An understanding of how generic and invented content gets in, and how to stop it
- Sensible habits for copied text, images and translation
- One regular piece of writing handed to AI for a month, on a trial basis
Scheduled sessions
Nothing scheduled yet
Sessions are arranged with a college once a date is agreed. Ask us and we will find the right person for it.
A student rather than a college? See what is coming up, or ask your placement team to host this.
Give it your facts. Edit what comes back until it is yours.
Tell us who your students are and what stage they are at. Sessions are free for participants.