Skip to content
GuideEntrepreneurship5 min

Talking about roles and money with relatives in business

How to raise roles, pay and fairness with relatives you work with: what to separate, how to start the conversation, and when to bring in an adviser.

Share on WhatsApp
Two adults use a practical guide, checklist cards and a recorded workshop to support their learning

Conceptual image · created with AI

In many family businesses the hardest conversations are the ones about who does what and who is paid what. They are put off because they feel like accusations, and they tend to come out anyway, usually at a bad moment. This guide is about raising them early and calmly, with parents, siblings, in-laws and cousins.

It is general guidance, not family counselling, legal advice or tax advice. It does not say what is fair for any family. It suggests how to talk about it so that the family can decide that for itself.

What you should come away with

  • Separate role, pay for work, returns on ownership and family money, because they get tangled
  • Fairness has several reasonable meanings, and families often disagree in good faith
  • Pick the time, the place and the purpose before starting the conversation
  • Open with what you want for the family, and ask each person what they assume today
  • Write down what was agreed, and ask a lawyer or chartered accountant about anything that matters legally or for tax
  • Consider a neutral outsider if the conversation keeps stalling

Most disagreements about money in a family business do not begin with money. They begin with something that was never said. The brother who works every day assumes the family understands how much he does. The sister who left the business assumes she will still be treated as an equal owner. The parents assume everyone sees things as they do. Each assumption seems reasonable to the person holding it, and some of them turn out to be wrong.

The first thing that helps is to separate four things that families usually mix together. The first is role: what a person is actually responsible for, and who has the final say. The second is pay for the job: what a person receives for the work they do. The third is returns on ownership: what a person receives because they own a share, whether or not they work in the business. The fourth is family money: the spending of the household, which often runs through the business accounts. When these are separate, a conversation about one does not have to become a conversation about all four.

Start with roles, because it is the least charged. Ask what each family member is responsible for, who they report to and who decides in each area. You may find that two relatives believe they are in charge of the same thing, or that nobody is in charge of something important. A role is a piece of work with an owner. It is not a reward and it is not a seat at the table.

Then turn to pay. A helpful principle is to pay for the work, and to treat ownership separately. That means a relative doing a job is paid in line with the role and what the market would pay for it, and a relative who owns a share but does not work in the business is treated through ownership, not through a salary made up for the purpose. Families often pay by need, or by seniority within the family, and are then surprised when the person doing the harder job feels undervalued. Payments to relatives also have tax consequences, so ask a chartered accountant how they should be recorded.

Fairness is where the real disagreement tends to sit. Some people mean equal, the same for everyone. Some mean proportionate, so that effort and risk count. Some mean that need should count, because circumstances differ. Children who did not join the business, daughters who were not asked, a son who stayed and a son who left: each family has to decide how it treats these cases, and different people will hold different ideas in good faith. The aim is not to find the one correct idea of fairness. It is to make sure the family knows which one it is using.

Now, how to start. Choose a time that is not a festival, a crisis or the day after a quarrel. Say in advance what you would like to talk about and why, so nobody is surprised. Open with what you want for the family and the business, rather than with a demand. Ask each person to say what they currently assume about their own role, pay and future, and listen without correcting. People are often surprised by how different the assumptions are, and the difference is the useful finding. Keep the first conversation modest. You do not need to settle everything. It is enough to agree on what the questions are and when you will meet again.

If a relative is not delivering, the conversation is harder still. Describe the work, not the person. Raise it one-to-one and early, before resentment builds for years. Offer something concrete: a different role, support, or a date to review. And know beforehand what you will do if nothing changes, because a conversation without a consequence tends to be repeated without a result.

Write things down afterwards. A short note of what was agreed, shared with everybody, protects each person from being misremembered. Where the matter touches ownership, partnership terms, inheritance or a transfer of property, it is more than a note: take it to a lawyer who can tell you what the law requires for your kind of business and your family's community.

Finally, consider outside help. A neutral person, perhaps a trusted elder from outside the immediate family, a mentor, or an adviser used to family businesses, can make it easier to say things that would sound like attacks coming from a relative. Choose someone whom everybody respects and who has nothing to gain from the outcome.

None of this removes the discomfort. But a calm conversation held early nearly always costs less than one held after something has gone wrong, and it tells your relatives something important: that you care enough about the relationship to be clear.

TopicsCommunicationFinanceEntrepreneurship

Come to the session it came from

Reading it is useful. Being in the room and asking your own question is better.