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Choose the speaker carefully. The most useful person is someone who interviews or manages freshers, such as a team lead, a hiring manager or a senior engineer, rather than only a senior executive. They can tell students what actually happens when a resume lands on their desk, what they notice in interviews and what makes a new joiner successful in the first year.
Send a clear invitation. Give the date, time, place, how many students will attend, their branch and year, and what the talk is for. Explain what you hope students will learn: what the company looks for, how they hire, what a first year is like. Offer a suggested length, usually twenty to thirty minutes of talk and fifteen to twenty of questions.
Get the students ready. Ask them to write two questions each beforehand, and collect a few to share with the speaker. Questions that come from students, such as 'What mistakes do freshers make in the first month?' or 'How should I describe a project I did in a group?', are more useful than questions invented for the occasion.
Arrange the practical details. A room with seating for all students, a working microphone and projector if the speaker will use slides, a person to receive them at the gate, and a person to introduce them. Confirm details a day before. Offer water and, if the visit is long, tea.
Keep the focus on information, not promotion. A talk that becomes a company advertisement is less useful. Ask the speaker to concentrate on what students can do: skills, habits and ways to prepare. If the company is hiring, they can mention how to apply, but briefly.
After the talk, thank the speaker in person or in writing. If students learned something useful, tell them. Ask for feedback on the students: were the questions good? What did they notice? That can shape the next session.
Finally, follow up with the students. Ask them to write down two things they will do differently after the talk, and check in a few weeks later. A talk that changes what a student does next has done its work.